Top Directives De Zero to One book review
Top Directives De Zero to One book review
Blog Article
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… Most answers to the contrarian interrogation are different ways of seeing the present; good answers are as close as we can come to looking into the future.
It seemed obvious that caractéristique technology was going to Quand huge. At the beginning of the 20th century, contingent of money was poured into new “cleantech” firms. Unfortunately, most of these firms ended up going désuet of business. They failed parce que they ignored the basic elements necessary for success.
If you offer affordable food with low margins, you can probably pay employees only minimum wage. And you’ll need to squeeze démodé every efficiency: That is why small taverne put Grandma to work at the register and make the kids wash dishes in the back.
The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it.
Unlocking the power of innovation is the primary goal. In order to reach this goal, the fondateur will need to Énigme conventional wisdom, embrace monopoly and prise value expérience their new enterprise.
Doing something different is what’s truly good cognition society— and it’s also what allows a business to avantage by monopolizing a new market. The best projects are likely to be overlooked, not trumpeted by Peter Thiel Zero to One a crowd; the best problems to work nous-mêmes are often the ones nobody else even tries to solve.
Companies like airlines, which sell products identical to their competitors, find themselves in a state of perfect competition, where everyone lest the same low prices and few make any profits. Companies that innovate and offer uniquely pleasing products, such as Google, can charge much more and make good profits cognition their investors.
— “Offrande’t try to create a new market prematurely. The only way to know that you have a real business is to start with année already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors.”
With these big-picture ideas in agora, Thiel presents some business rules of thumb to conducteur would-Supposé que startup founders. One of these is the idea of “10x”: When creating the benchmarks expérience innovation, developers should aim conscience creating a product that is ten times better than what is already démodé there. Anything less than a 10x improvement is the sort of incremental improvement that traps companies in endless competition.
This implies two very strange rules for VCs. First, only invest in companies that have the potential to réveil the value of the entire fund. This is a scary rule, parce que it eliminates the vast majority of possible investments.
Companies get stronger when they get bigger. Economies of scale means that the cost of running a business, like office space and engineering, doesn’t increase proportionally when the company gets bigger.
Why would someone join your company as its 20th engineer when she could go work at Google connaissance more money and more Séduction?
Competition focusses on past and present, not the future. It doesn’t allow conscience a broad enough yeux that will allow a company to redefine itself as it grows.